SaverLife leveraged growth marketing strategies, custom content, and research to learn more about microentrepreneurs and help them along their path to financial stability. Through this approach, we recruited over 9,000 new members in 10 weeks and informed the financial health field and nonprofit sector on the systemic challenges facing microentrepreneurs.

There is a lack of financial tools and information that microentrepreneurs can access to improve their financial health. However, this creates an opportunity for the financial health and social sectors to develop targeted resources for microentrepreneurs that they can use to shore up their savings and achieve their business aspirations.

How the pandemic has affected small businesses.