Our data and research
Data driven and human centered — a holistic approach to understanding financial health
As a member-first organization, we collaborate with our members to publish and share groundbreaking reports and publications that leverage the financial data and personal experiences they entrust us with. Cumulatively, this qualitative and quantitative data allows us to tell a larger, more complete story of the systemic issues that impede the financial health journeys of our members.
Financial data
Through our fintech product, members provide us with unique access to their real-time, household-level financial transactions, bank account data, and demographic information, giving insight in real time over time, rather than at a single point in time. We use this data to track emerging financial trends, test hypotheses, and provide relevant insights and recommendations that are reflective of our members’ evolving needs.
Personal experiences
Members share their perspectives and how they are faring in a rapidly shifting economic climate through surveys and interviews we conduct. By seeking out and prioritizing our members' evolving financial health goals and challenges, we create feedback loops that give them a greater voice in the system – with the aim of building power and ownership over the programs and services that impact their lives.
Together as a field, we can use these findings to create and inform financial products, programs, and services that support and empower people living on low-to-moderate incomes.
Recent work and publications
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Climate change and financial health
With support from the Wells Fargo Foundation, SaverLife has launched The Downpour, a research initiative intended to expose the ongoing impacts of climate change on the financial health of households living on low-to-moderate incomes. Through qualitative and quantitative data, we bring our members’ experiences to light and determine how well existing policies can mitigate climate change on their behalfs.
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Transportation and financial health
Recognizing that in-depth research was needed to better understand how transportation costs can impede economic mobility, SaverLife and the FINRA Foundation conducted a study exploring the relationship between transportation costs and financial stability and well-being. The study, captured by a series of three briefs, provides insights about the role of transportation costs on financial health.
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Microentrepreneurs and financial health
In Spring 2022, SaverLife, with the support of the Wells Fargo Foundation, launched a comprehensive marketing and outreach campaign to learn more about the self-employed. In particular, we wanted to better understand the aspirations and pain points of microentrepreneurs: individuals who start a side hustle, launch a small business, or take on gig work to cover some or all of their income through self-employment.
Additional research findings and publications
Finances are a crucial foundation in all areas of our lives, dictating our ability to afford to go to the doctor, access high-quality child care, and pay for transportation etc. Our research explores a variety of different issues that intersect with improving the financial health of people living on low to moderate incomes. To see more data, be sure to explore our rapid insights library.
SaverLife leveraged growth marketing strategies, custom content, and research to learn more about microentrepreneurs and help them along their path to financial stability. Through this approach, we recruited over 9,000 new members in 10 weeks and informed the financial health field and nonprofit sector on the systemic challenges facing microentrepreneurs.
There is a lack of financial tools and information that microentrepreneurs can access to improve their financial health. However, this creates an opportunity for the financial health and social sectors to develop targeted resources for microentrepreneurs that they can use to shore up their savings and achieve their business aspirations.
SaverLife partnered with Financial Health Network, Commonwealth, AARP Public Policy Group, and many more to create impact metrics that measure the effectiveness of short-term savings programs for people living with low to moderate incomes.
SaverLife, Commonwealth, and Neighborhood Trust followed up with CTC-eligible families, after they filed their 2021 tax returns, to learn what an expanded child tax credit would mean to them.
SaverLife identifies six major policies that members say would give them the ability and opportunity to save, establish financial stability, achieve resilience, and build wealth for generations to come.
This research assesses members’ awareness and perceptions of the relationship between emergency savings and retirement savings.
An American Experiment in Financial Security: What We Learned and What Families Stand to Lose
This report features exclusive research on the savings behaviors of SaverLife members nationally and in three communities—Atlanta, Detroit, and Washington DC.
The early promise of the Child Tax Credit: banking data indicates increased stability through savings
SaverLife CEO, Leigh Phillips, published a paper in the Federal Reserve Bank of San Francisco’s Community Development Innovation Review
The expanded Child Tax Credit has the potential to end extreme poverty. But only if the help reaches families.
In 2019, the FINRA Investor Education Foundation and SaverLife began a collaboration to create a scalable and sustainable savings program for use by community nonprofit providers of workplace financial wellness programs.
SaverLife members in the Red Tab Savers Program saw significant improvements in their Financial Health Score.
Working families are facing a major financial loss—the potential erosion of essential tax credits, like the Earned Income Tax Credit.
We present three stories that expose why housing policy is critical now and for the future.
The FINRA Foundation and SaverLife partnered to conduct a study on the role small amounts of savings play in shaping financial well-being.
This study examines the impact of our savings competition with prize-linked savings, motivational text messaging, and peer comparisons.
SaverLife partnered with Intuit to build a culture of savings in Johnstown and Bluefield.
The data indicates that cash grants had a stabilizing effect on families during the pandemic.
In the summer of 2020, we followed up with members to see if and how attitudes and perceptions of the racial wealth gap had changed following nationwide demonstrations for racial justice.
What SaverLife has learned from tracking the financial impact of COVID-19 on our members since for the first six months of the pandemic.